Search engine optimization (SEO)

SEO is the process of improving the visibility of a website or a web page in search engines not only in natural or algorithmic ways, but also in paid, mutual advertisements, and purchased search engine positions. The higher ranked, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another way that SEO can optimize visibility of your site.

Harrison Web Designs only use “white-hat” SEO techniques. Click to see definitions of white-hat and black-hat search engine optimization. No unethical or sneaky techniques will be used in any site built by our company. In turn, your company’s website will never be black listed or banned by any search engine.